A relevant work of design must be sensitive on a social and practical level, meaningful from an ethical and philosophical perspective and engaging on a physical and emotive level. In developing each work of design, Loom is guided by three fundamental working principles; Social Ethics, Material Philosophy and Persistent History.

We live life concerned with degrees of sensitivity and appropriateness in a social and environmental context.

Works of design should be profoundly humane, defining our desire to express the richness of life and our connection to it and to other people. If thought, memory and care are humane traits each work of design should intimately reflect these traits. Design is the link between one person and another.

Loom is always thinking about our companionship relationship to the world; about the future that we leave to the world so that it may sustain. Works of design are inextricably linked to plants, animals, rocks, air, water, light; design is the link between people and the world.

Beauty should always be fundamental to sustainability; sustainability does not end with technological advance, material choice or moral judgment. Beauty cannot just be skin deep; it must reflect deep character, integrity and honesty. To be considered beautiful a work of design must be loved, perform richly and persist. Loom links companionship with character.

We experience a profoundly physical life in which we engage the environment in a corporeal and phenomenal way with thoughtfulness, respect and responsibility. through all our senses.

Works of design are physical things imbued with the forces of life. To think a stone dumb and inert is to miss the sense of spirit and time embedded in its core; the history of its long life. Loom treats material with reverence and understanding. We study the life of a material as we might study the life of a person. What is its history? What relationships does it foster in the world? What does it want to be?

Material can support great relationships and noble intentions; be helpful, safe, supportive, beautiful, inspiring, reposed, confident, noble. Many materials have these qualities, which are often overlooked; a concrete block can be as noble as stone if treated with respect. Many materials lack virtuous qualities, often because they form antagonistic relationships with people, places and things.

Loom does not employ any material that harbors detriment towards energy, health, safety or love; any material that is unsustainable for people and the planet. Materials can be used; they should never be abused or used up. Loom is loving and wise about material.

We learn from what has come before us as we live the present and envision the future.

Works of design come into being through evolution, not revolution. What may be perceived as revolutionary has come about by inquiry; recognizing previously unrelated forces and forming new relationships. Like genetic material for living things, each design situation has its own DNA and latent potential activated when it becomes a work of design. All design of the present and future draws on the past from a genetic well of infinite depth.

Loom is a practice dedicated to lifelong inquiry. Each design project is grounded on research into the past so that the future may be designed with meaningful continuity. Loom learns through inquiry and draws the future through the past.